The Beauty of Blackness (2022) - Watch on MovieRoom

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The Beauty of Blackness

The Beauty of Blackness

20225 minUnited StatesDocumentary6.0 / 10Movie

In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style among Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a Black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.

In 1973, Eunice Johnson, the founder of Ebony and Jet, noticed a problem: Black women had to mix their own foundation in order to find a color that matched their skin. To tackle the problem, Johnson launched Fashion Fair, the first national cosmetics company that focused entirely on Black women. The brand triggered a renaissance in style among Black women and the global cosmetics industry took notice. Now, Fashion Fair is staging its comeback as a Black-owned business in a new era defined by massive cultural shifts and increased competition. This film follows current Fashion Fair CEO Desiree Rogers and President Cheryl Mayberry McKissack as they chart a path as Black women entrepreneurs at the helm of a revived, iconic brand.

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Cast

Lucinda Adeniran

Lucinda Adeniran

Self - Runway Model #3

Celessa Baker

Celessa Baker

Self

Bia Barnett

Bia Barnett

Self - Mother

Pat Cleveland

Pat Cleveland

Self

Monica Corbin

Monica Corbin

Self

Sam Fine

Sam Fine

Self

Ayanna S. Flemings

Ayanna S. Flemings

Self - Eunice Johnson

Tiffany Gill

Tiffany Gill

Self

Kayla Greaves

Kayla Greaves

Self

Sergio Hudson

Sergio Hudson

Self

Kareasia Dunbar Jones

Kareasia Dunbar Jones

Self - Daughter (teen)

Kimberly Kearse-Lane

Kimberly Kearse-Lane

Self

Jaelyn Lockhart

Jaelyn Lockhart

Self - Runway Model #1

Sisily Marin

Sisily Marin

Self - Runway Model #5

Cheryl McKissack

Cheryl McKissack

Self

Faye Clerk Moseley

Faye Clerk Moseley

Self

Halee Mosley

Halee Mosley

Self - Runway Model #4

Rosa Nash

Rosa Nash

Self