Chopper Challenge

The Chopper Challenge celebrates the master craftsmen who create the most sought after custom motorcycles in the world. Nine builders, nine brands and the creation of nine magnificent machines. Each week, a celebrity bike builder designs and builds a sponsor-inspired, fully handcrafted, custom logo-branded motorcycle. Nine of the best custom motorcycle fabricators are challenged to build a custom motorcycle , with parts provided to them, with a theme of the bike provided by the show's producer. A winner is chosen by audience votes. Some of the best bike in the world are created. Filmed in 9 custom motorcycle shops, in 10 locations on the west coast, The Chopper Challenge is an insiders look into the world of custom motorcycle fabrication. The series premiered with a Geico (Gecko character inspired) bike, built by master bike builder, Kirk Taylor of Custom Design Studios. Other brands followed (one per episode), including Universal Pictures/MARVEL Comics," The Incredible Hulk" (bike built by Scott Long and Central Coast Cycles), WindUp Recording artist Seether (bike built by John Shope of SSinister Choppers) Road Runner High Speed Online/Time Warner Cable (Cole Foster of Salinas Boys), Patrón Tequila (Johnny Goodson's Insane Custom Cycles), Jim Beam (Ralph Randolph of Knockout Motorcycle Company) and Mohegan Sun (Mitch Bergeron of Mitch Bergeron Customs), Monster Energy Drink (Alan Lee of Alan Lee Designs), and finally episode 9, a second Geico (Caveman Inspired) bike (Yaniv Evan of Power Plant Choppers). Throughout the series, "The Chopper Challenge" offers brands the opportunity to connect, as well as deepen their relationship, with consumers. "By supporting real-life subjects in non-traditional ways, Jim Beam is putting the brand's timeless values into a context that makes them contemporary and relevant to today's consumer," explains Rory Finlay, senior vice president and global chief marketing officer of Beam Global Spirits & Wine, Inc.